In the following 3 minute long TV commercial Samsung shows the most important new features of the Galaxy S3

The video starts with showing the design of the Galaxy S3. After this Samsung of course shows one of the unique selling points of the Galaxy S3, its amazing display.

It is interesting to note that when talking about performance, Samsung never mentions that the Galaxy S3 is powered by a 1.4 GHz quad core CPU, while its competitor the HTC really shows of with stats like this.

What can we learn from the video

After the introduction of the hardware, Samsung step by step introduces the various new functions that make this phone so user friendly.

In various scenes, one by one we see an example of the new software functions and when you would like to use them.

The complete commercial is almost 4 minutes long and we can imagine this to be way to long for TV, this is why will probably only see parts of this commercial appear on TV.  In the Netherlands I have already seen this ad on television, although parts where cut out and it was voiced over by a Dutch voice.